King Alfred Theatre Arts- Logo 

At the beginning of the summer of 2019 local Theatre production company King Alfred Theatre Arts, asked me to come on board to help redesign their logo and give them a sleek new edge.

After a meeting where we discussed what the brand meant to them and to their audience. I had a few ideas I knew I wanted to try. The main request they had was to keep the logo as their name, and a few key colours. Below is some initial type ides I had that the logo could have been developed into.

From these sketches KATAs Executive Director asked me to go in the direction of a more handwritten type, with possibly some theatre related embellishments. From this request I created this logo with added embellishments.

However they didn't feel the embellishments really matched with the font and decided the plain text worked better on its own. The next step was creating colour schemes that worked with the logo as it would not only be used on regular advertising but on merchandise as well. Below are the colour schemes and a letter head I also created for their email marketing as well.

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